Even with the perfect location and stunning layout, a gallery wall is only as good as the images within it. In this section of the Gallery Wall Guide we’ll discuss how to choose photos that will complement each other, look great in a collection and meet all of the technical requirements we need for a gallery wall your clients will love (and buy!).
When choosing photos to be printed large on wall art, you’ll want to be sure to use the largest files possible. Most modern DSLRs should be able to create an image that will print well on larger canvases.
Thankfully, you can get away with a few more imperfections on larger pieces since the viewing distance is greater for a large image and you won’t be right on top of it when looking at it.
Choose a Main Character and Supporting Cast
One of the easiest ways to start choosing gallery wall photos is to choose a main “statement image” that will typically be the largest one in the gallery, then the supporting images surrounding that photo.
Mixing color and black and white photos in the same wall gallery can be an easy way to create a dynamic, eclectic wall art collection, so don’t be afraid to give it a shot. We’ll talk a bit more about how to pull this off when we discuss choosing layouts in the next section.
This photo by Kate Whitmore Photography would make a fantastic wall image, but that adorable family might wrap around the bottom edge if printed on a gallery-wrapped canvas!
Think of your gallery wall as pages in a photo album. Try to tell the story of that day, moment or event through the images you choose for your galleries.
For example, if it’s a wedding, include portraits of the bride and groom as well as photos of the little details that made that day so special.
If it’s a gallery of a client’s kid’s first day of school, tell the story by including photos of his clothes laid out before he woke up, him brushing his teeth and pouring his milk before jumping on the school bus for the first time.
Try to keep the mood of the photos consistent within a single gallery wall.
If the main image your client loves is playful and candid, stick with playful, candid photos for the entire collection of wall art products instead of mixing in more formal photos as well.
Don’t be afraid of negative space in your gallery walls. By using a lot of negative space, you’re helping to tell the story of the moment by showing the surroundings. Since wall art is typically printed large, fun compositions with a lot of negative space tend to work really well!
You know all those rules you try to follow when creating your images? Things like the rule of thirds, leading lines and such? Yep, those all apply here. Yes, sometimes these rules are made to be broken, but for the most part following good photography compositional rules will make for a much more interesting and aesthetically pleasing wall art gallery.
Using wall gallery design software like Swift Galleries makes it simple to choose the perfect images for your gallery wall because you’ll be able to see exactly what the photos will look like on the clients’ wall, at exactly the right size.
Kitchens, living rooms, hallways and bedrooms… if your client wants a gallery wall in it, we have some tried-and-true designs for you… FREE!