So you decided to start offering printed products… awesome!
You dig in to start picking products only to find there are about a thousand-million of them available to you, from even more professional print labs.
That’s no good.
So what do you do?
If you’re like most of us, you put it off, deciding to “come back around to it later”.
But let’s be honest… that’s not going to happen.
You’ve fallen into “Product Picking Paralysis”… here’s how to get out and get unstuck!
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Not sure where to even start with offering printed products? This free style guide will help you discover the best product styles for you and your client, then give you suggested products to fit that style!
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1. Make it Work, Then Make it Better
Your product mix will never be “finished”. In a healthy photography business, you’ll always be tweaking the products you offer, swapping out low-selling products for something else, trying to find the perfect mix.
So, if your product mix is going to constantly change, why spend too much time worrying about it right now?
Our goal at this point is to get something out there. Anything.
In other words, we’re going to make it work today, then make it better tomorrow (and the next day, and the next…).
Recommended Reading: 8 Things You Should Consider When Choosing a Print Lab
2. Don’t Let Pricing Slow You Down
If our goal is to just get something offered and sold, then we ain’t got time for getting hung up on what to charge.
Again… make it work, then make it better.
If you’re just starting with product sales, just multiply your product costs by 3x-4x and call it a day.
Once you’ve sold some products, learned how much time it takes to produce those products and discovered how much better a service you’re providing to your clients, then circle back around and nail down your pricing to include the cost of your time and the value you bring to the table.
Recommended Reading: Print Pricing for the Mathematically Challenged
3. Get a Quick Win by Selling What You’ve Already Created
Ready to get something sold? Great, let’s do it!
- Go grab your favorite images from your past 3-5 clients.
- Pre-design 1-2 suggestions of the product you’ve chosen to offer.
- Create a blog post about the new product you’re offering.
- Send an email to each client with the predesigns you created.
- Offer them a deal on that product if they purchase within 3-5 days.
Many of our members have seen great results using this exact process to get their first sale and start building product-sales momentum in their businesses. Follow these steps and I believe you’ll start seeing results faster than you could have imagined, as well.
Recommended Reading: Steal this “Now Offering Wall Art Products and Design Services” Blog Post!
So, there you have it.
- Make it work, then make it better.
- Don’t let pricing slow you down.
- Get a quick win by selling to past clients.
Have you fallen into “Product Picking Paralysis”? Chime in in the comments and let me know which thing has held you up the most!