How to Fix Your Sucky Sales Streak
Hey, what’s up? I’m about to head out of town with the family this week so we’re not going to do the last section of that Refocus series today. We’re going to go ahead and do that next week, but I did have a quick tip for you for this week.
What I want to talk about is this idea that when we talk about our sales averages, everybody always talks about the amount. Well, I want to give you a really, really quick exercise that you can do to get yourself in a position to actually hit that sales goal. Ready?
So, let’s say that your average sale is $800 right now and you would like to get it to 1,200 or 1,500. Really, the number doesn’t matter. If it’s $100 and you wanted to get it to 200, you can still use this exercise. What I want you to do is go through and say, “Okay, if I want my average sale to be $1,500, let’s make that real then. What combination of products does somebody have to buy to hit that sale? What combination of products do I offer that would get me to a $1,500 sale?”
Now, what I want you to do this week is go through all of your products and come up with—not necessarily packages—but some suggestions, like, most people buy this. That kind of thing. Most people get a coffee table book, one canvas, and maybe two small tabletop framed prints or something like that. Maybe that’s what gets you to your average sale. Basically, the point here is that I want you to actually make this tangible. Don’t just say, “I want to make $1,500,” but have no plan on how to actually get there. Put some stuff in place so that you know, if I sell these things, I will hit my goal.
That is it for you for this week. I want you to actually go do it. In fact, even better if you can jump into the Facebook group Print Sales For Pro Photographers (formerly known as IPS Redefined).
If you go into that Facebook group, I will start a thread where we can discuss this topic and I want to see what your combination of products is. So if you’re reading this right now, jump into that Facebook group and give us your target average, and then tell us the products that you’re going to sell to hit that average.
Thanks so much. Until next week, make it work, then make it better.